You may wonder what e-commerce fulfillment actually is. Well, e-commerce fulfillment is the supply chain of an item sold online. A consumer may place the order of a product on a seller’s website or via an online marketplace. The process which starts then and ends with the delivery of the order at the buyer's destination is described as e-commerce fulfillment.
E-commerce in the Middle East is growing rapidly having generated once again double-digit growth in 2020 (19.8%), due to eMarketer
. It is estimated that the Gulf states increased their e-commerce profit four times
between 2015 and 2020 from about $5 billion to $20 billion and the amount of e-commerce companies by 25% from 2019 to 2020 resulting in a higher global penetration. Hence, the sector’s growth in this region is impactful.