The food and beverage (F&B) industry is one of the fastest growing and most competitive sectors in the UAE. Dubai, for example, is home to over 200 nationalities which has led to a variety of restaurant concepts that have emerged rapidly. High disposable incomes, a flourishing tourism sector, at least before the outbreak of COVID-19, a modern lifestyle, and evolving consumer preferences have been the most significant growth drivers for the food service market in the UAE. The region is not just one of the most lucrative markets for the food industry in the world, it is also one of the most competitive ones. This has led to a saturating market with service providers coming up with more sophisticated ideas. New trends arise constantly, and consumers have numerous choices when it comes to restaurant selection.