E-commerce in the Middle East is growing rapidly and generating once again double-digit growth in 2020 (19.8%), due to eMarketer. It is estimated that the Gulf states increased their e-commerce profit four times between 2015 and 2020 from about $5 billion to $20 billion and the amount of e-commerce companies by 25% from 2019 to 2020 resulting in a higher global penetration. Hence, the sector’s growth in this region is impactful.