E-commerce in the Middle East is growing rapidly and generating once again double-digit growth in 2020 (19.8%), due to eMarketer. It is estimated that the Gulf states increased their e-commerce profit four times between 2015 and 2020 from about $5 billion to $20 billion and the amount of e-commerce companies by 25% from 2019 to 2020 resulting in a higher global penetration. Hence, the sector’s growth in this region is impactful.
Middle East and Africa’s (MENA) entire e-commerce market size, including all categories, has been forecasted to be worth US$48.6 billion in 2022, up from $26.9 billion in 2018, due to Go-Gulf. While the internet penetration rate in the Middle East is over 90%, almost half of all internet users in the region shop online. As a recent report by Dubai South shows, retail sales via e-commerce in the Middle East nearly doubled from 2-3% in 2019 to 5% in 2020 with the United Arab Emirates (UAE) being the most advanced e-commerce market with a penetration rate of 4.2%, followed by the Kingdom of Saudi Arabia (KSA) at 3.8%.
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