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Sustainable e-commerce is the future of business

E-commerce has had its growing share of retail sales prior to the pandemic, especially in developed countries. But a few weeks into the pandemic, people’s necessity for basic commodities coupled by authority restrictions drove the market to even soaring heights. One of the notable upticks in ecommerce consumer activity had been in the UAE, where during the pandemic the share of online shoppers more than doubled from 27% to 63%.

Top e-commerce platforms saw a sharp rise in their revenues during the period of the pandemic. This has been an inspiration for other brick-and-mortar-only businesses to jump suit to stay afloat in the business. The continuous improvement of marketplaces gave way for small-medium sellers to extend their offering to a wider global audience.

While this new age of shopping presents a great opportunity for all kinds of businesses, the increased rate of consumer demands also presents a looming threat to the environment.


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