RSA Global partners with Careem Quik to deliver faster quick-commerce solutions to UAE customers

Over the years, Careem has expanded its on-demand services through its super app to simplify customers’ lives, from pioneering ride-hailing services in the region to leading the next generation of delivery services in the UAE including their ultrafast grocery delivery solution, Quik.

Careem Quik utilizes a network of dark stores to provide a faster and more reliable grocery delivery experience relative to traditional e-commerce services. The service was launched in response to the increased demand for rapid grocery delivery driven by the global pandemic. It caters to customers that prefer extremely convenient and speedy grocery shopping services where they can get their goods delivered within 10 to 30 minutes.

Abhishek Shah, Co-founder and CEO of RSA Global said, “Consumers are moving faster into the digital spectrum of commerce, especially here in the MENA region where digitalization is in an era of rampant growth. Careem has captured the quick-commerce need of regional consumers for on-demand everyday products. We are proud and ready to support them and ensure that consumers can always trust that their grocery demands are only a short captain ride away.”

Simon Farrell, Operations Director of RSA Global added, “Careem’s brand promise has only been achieved by having ultra-efficient logistics and supply chain planning and execution. We are helping streamline the process even further by tackling the most crucial parts of their supply chain, such as optimizing the scheduling and routing of deliveries and providing real-time and transparent analysis of their KPI data using our integrated and secure web portals. Careem’s super app makes it possible for consumers to get their everyday essentials with a click of a button, and we wanted to offer the same efficiencies to Careem through our Click Ecosystem.”

Chase Lario, Head of Grocery at Careem, said: “We’re excited to expand Quik’s reach across the UAE through our partnership with RSA Global. Our mission is to simplify and improve the lives of people in the region, and streamlining backend operations between our suppliers and Careem stores enables us to provide customers with access to even faster grocery delivery services.”

Quick commerce, as the term suggests, is an enhanced and faster version of traditional e-commerce, made possible by a wide network of hyperlocal dark stores. This segment is one of the fastest-growing sectors in MENA, which is expected to grow to $20 billion by 2024. Since launching in 2021, Careem Quik has grown by more than 30X across Dubai, with plans to expand across other Emirates in the coming months.