Fix Price Partners with RSA Global to Strengthen Retail Logistics in the UAE

This collaboration extends beyond traditional retail logistics, as Fix Price is also expanding into e-commerce. RSA Global’s digital-driven supply chain solutions will facilitate the retailer’s omnichannel strategy, ensuring smooth inventory management and last-mile delivery for online shoppers.

Simon Farrell, CEO of RSA Supply Chain, shared, "At RSA Global, we are committed to delivering agile, technology-driven logistics solutions that enable our partners to scale effortlessly. Fix Price’s expansion in the UAE is a significant milestone, and we take pride in supporting their growth with our expertise in warehousing, local distribution, and end-to-end supply chain solutions.

Ulyana Vilkina, Head of Marketing, UAE for Fix Price, added, "Our collaboration with our logistics partner – RSA Global has been a game-changer for our retail operations. Their efficiency, reliability, and commitment to excellence have played a pivotal role in streamlining our supply chain. With their support, we’ve been able to reduce delivery times, and maintain optimal stock levels, all of which have contributed to our continued growth and success in the region. We look forward to further strengthening this partnership as we continue to expand our reach."

Through this partnership, RSA Global and Fix Price aim to set new standards in retail logistics, ensuring that UAE consumers continue to benefit from affordable, high-quality products while enjoying an efficient and seamless shopping experience.