Steps in an e-commerce fulfillment operation: How can businesses sell to deliver?

Part of the recipe for building a following of devoted customers is an excellent approach to order fulfillment, in addition to having an interactive and mobile-optimized storefront, well-defined marketplace listings, responsive customer service across all your channels and the best retargeting campaigns (to name a few e-commerce success elements). 

As much as e-commerce businesses need to focus on the customer-facing elements of the business, to truly ensure success, they will also have to live under the maxim of “selling to deliver”.