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Driving Forward: Brent Melvin Assumes Leadership as General Manager at RSA Cold Chain Guiding 30 Years of Industry Leadership

(Dubai, February 2024)- RSA Cold Chain is pleased to announce the appointment of Brent Melvin as the new General Manager of the RSA Cold Chain division. With over three decades of experience integrating strategy and operations to deliver outstanding stakeholder value, Brent brings a wealth of knowledge and leadership to his new role.

Throughout his illustrious career, Brent has demonstrated a keen understanding of various industries including logistics, distribution, transport, project cargo, express, and warehousing. His expertise spans across the Middle East & Africa region, making him well-versed in the intricacies of these markets.

"We're excited to welcome Brent Melvin to RSA Cold Chain," said Abhishek Shah, CEO of RSA Cold Chain. "With Phase 2 expansion underway, in partnership with Americold, we're tripling our network capacity for end-to-end cold and frozen 3PL solutions. Brent's expertise makes him the ideal leader for our team's future success. With his addition, we're confident RSA Cold Chain will soar to new heights, continuously surpassing expectations."

Expressing his enthusiasm about joining RSA Cold Chain, emphasizing the critical role of cold chain logistics as the lifeblood of a market. He stated, “I am delighted to be joining RSA Cold Chain, a company committed to ensuring food safety and security for consumers, which is our top priority. I look forward to collaborating with the talented team to drive innovation and deliver exceptional value to our stakeholders. Together, we will chart a path towards sustainable growth and success, aiming to position RSA as the key player in the market.”

Melvin underscored the company's commitment to improving quality service, swift delivery, and enabling increased storage capacity, further enhancing the reliability and efficiency of the cold chain operations in the region.
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