The food and beverage market is one of the most competitive and indeed the one that will always be in demand, as it goes without saying that the global population will never be without it. The pandemic has been a catalyst for a lot of food trends that brought a surge to the F&B market. In the UAE alone, sales within the food and beverage market surged 255% year-over year during the pandemic reaching $412 million according to a new analysis by Dubai Chamber of Commerce and Industry.