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Time to Go International: Cross Border E-commerce Logistics Strategies to Adopt in 2022

In this age where global trade is at the height of consumer demands, there is no point in limiting your business to just one market. Cross-border e-commerce is a powerful strategy that diversifies your revenue streams by expanding to the fastest-growing markets around the globe.

Emerging e-commerce markets like the Middle East/North Africa (MENA), India, Asia Pacific, and China are ripe for the picking as billions of new consumers are growing and as the overall daily expenditures and purchasing power of the global population are projected to rise.
Cross border Ecommerce
If you are catering to these markets already or planning an international e-commerce expansion, then you want to ensure that your logistics strategies are in the right shape and set up to fulfill the demand with efficiency. Cross-border e-Commerce companies need to set the right strategy that cuts down bottlenecks and potential supply shortages, ultimately improving customer experience despite being miles away. Here are some cross-border E-Commerce logistics strategies you should adopt in 2022.

1.   Strategy for Logistics Growth

Cross-border e-Commerce growth relies on your ability to move goods across countries in the quickest possible time and incurring the least possible cost. The best optimization strategy for logistics growth is sometimes the simplest: having facilities within or closer to the market and utilizing spaces near the major port and freight points. This can be done by either building, acquiring, or outsourcing warehousing and fulfillment services within or close to the borders of your target market.

The further your merchandise must travel, the more expensive your shipping costs will be and the more time it takes to the hands of your shoppers. One of the most notable behaviors among online shoppers today is their claim for the fastest delivery, as shown in the graph below. To get the fastest turnaround times, it’s vital to have the inventory close to or within the borders of your target market.

                                                     Source: Statista

Logistics around the gulf and African region rely upon moving merchandise across many land borders. A fulfillment center that is in close proximity to your market can simplify goods transfer allowing you to develop a multi-faceted approach towards the other aspects of your business. In addition, your firm may also be selected more often than others by customers or clients in your industry from across the border when it comes to contracts and general purchases of goods.

Doing this strategy gives a competitive advantage over your competitors who are thousands of miles away.

Our ecommerce fulfillment facilities in the bonded freezone in Jebel Ali, Dubai!

2.  Technology to Improve Transportation Efficiency

The best way to streamline your operations is by using real-time information gathered by effective tech-solutions and integrated within your logistics strategy. This can help provide your firm with the most optimized operations possible, especially if you’re handling multiple transportations and shipments of products from across the globe. Systems like our proprietary click-ecosystem can help simplify this process for you.

As an example, RSA Global’s click-ecosystem is meant to provide real-time and transparent information about your supply chain process, from freight management, road transportation, and warehouse management. These days, data and analytics have become a vital part of the decision-making and strategizing process that affects everything from inbound and outbound shipments to warehousing inventory and lot tracking.


3.   Taking Advantage of Last-Mile as A Service

Last-mile logistics will be a focus of change for companies in the years to come, as they face many challenges in delivering products to end-users. It is a primary strength for a company looking to build its cross-border e-commerce market size, considering the growing consumer demands.

Last-mile as a service is an essential aspect of a multi-faceted approach to logistics. Some factors affect this level of distribution, and some are beyond the retailers' control such as customer's location in relation to the warehouse or distribution center, the number of deliveries on a carrier's route, traffic while in transit, and the customer availability.

For example, the Middle East has a fast-growing urban economy. This is an opportunity for e- commerce companies to take advantage of by offering more efficient last-mile logistics. Last- mile logistics is too robust of a process not to do, so every company needs to find a method of bringing client deliveries through their doorstep.
The Bottom Line
As emerging markets grow further in 2022, companies will see fantastic opportunities for meteoric growth in cross-border e-commerce. Ecommerce companies need to stake their claim now and start finding ways to optimize their supply chain.

To succeed, you must optimize your logistics strategy and set yourself up for success. Develop or find a partner with a strong logistics tech ecosystem that will streamline your operations, in addition to having local expertise within your target market. Focus on last-mile logistics as a service, utilizing the latest technology and tracking methods.

When looking for a technology system that is tailored to the needs of cross-border E- Commerce, with real-time tracking of shipments available 24/7. The flexibility of logistics tech- solutions is paramount since many goods cross multiple borders and need to be seamlessly transferred to various facilities up to the end consumer.

Global economic difficulties have accelerated the growth of supply chain technology applications to address varied and complex supply chain challenges. In 2022 and beyond, businesses should already look into implementing such digital solutions to create a more interconnected chain with real-time analytics that will help improve their fulfillment delivery.
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