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RSA Global is ever ready to take off bigger projects for customers, together with Simon Farrell, the new Operations Director onboard

(Dubai, December, 2022) RSA Global, a digital supply chain and end-to-end e-commerce logistics company based in the UAE, appointed Simon Farrell to the position of Operations Director. He is set to lead the logistics operations for RSA Global’s growing accounts, predominantly in the e-commerce and cold chain sectors, as well as the overall operations from the headquarters in the UAE.
Simon brings with him an extensive experience and passion in developing teams, which has been one of his major strengths behind the accomplishment of several transformational projects resulting in process improvement, optimized performance, and ultimately, business growth for the customers. Over the years, he has directed the logistics operations of numerous e-commerce accounts and has launched a number of successful start-up operations as well as tech implementation projects. His experience working from the largest Middle Eastern markets such as Saudi Arabia, Oman, and Bahrain positions him as an insightful and experienced leader who can take off the operations of international brands and sellers as they expand into this emerging regional market.  

Abhishek Shah, CEO and Co-founder of RSA Global says, “We have some very exciting projects to launch in 2023 and beyond, and we cannot wait to support Simon as he takes these projects off to soaring heights. His passion for bringing the best out of people is one of the key indicators that we have onboarded another true leader. Our team of disruptors is the key that enables us to fulfil our brand promise of a flexible, dependable, and innovative logistics service. Having a leader like him to direct our growing team and operations will surely bring more wins to our customers in the years to come.”

“RSA Global is not new to the logistics and e-commerce operations in this region as they have been handling many successful customers till date, but as the industry grows bigger and faster everyday, I am excited to bring my perspective and experience of the different market landscapes in the Middle East and the UK. With my co-disruptors at RSA Global, we are ready to help global brands and sellers reach their market potential in the Middle East, India, and Africa and create a thriving operations here in the region.” Simon Farrell says on being appointed as the new Operations Director.

About RSA Global

RSA Global is a digital supply chain and ecommerce logistics specialist providing global e-commerce companies with seamless access to the booming regional markets of the Middle East, Africa and India. As a tech-forward logistics expert, RSA Global extends their strong global network through single integration to their tech-platform, helping e-commerce brands unlock their business potential with better efficiency and profitability.
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