The current buzz word in many industries is digitization. With the COVID-19 outbreak early 2020 which has spread across the world rapidly forcing people to connect virtually instead of personally, digitization is no longer just an option in many work places. The sudden rapid adoption of technology is now rather executed in a “do it” or “die” fashion. Luckily, at RSA Global, a logistics and supply chain company headquartered in the UAE, our senior leadership team is fully aware of the fact that we could be out paced my smaller, more agile organization soon, should we not digitally transform quickly enough as a 3PL logistics provider. As a result, our overlaying strategy has become to make every customer experience digital within the next three years.